Total Beauty Weekend Web Tour

The Makeup Divas reviews and shares photos of MAC's Sonic Chic Mineralize Blushes in Dainty and Merrily.

Tink at Casual Lavish explores other color options for Chanel Rodeo Drive nail polish.

Monique at Beauty Girl Musings is having a fabulous giveaway of Marini Lash! Be sure to enter, and long lush lashes could be yours!

At Bare Budget Beauty, Jenn compares MAC Tendertones and the new L'Oreal HiP Jelly Balms! Which one do you think will win?

The Daily Cookie is celebrating her first reader newsletter with a GIVEAWAY! Sign up and enter for your chance to win a Kat Von D True Romance Beethoven palette for you and a friend.

Roselyn from Makeup Makes Me Happy is back from her Caribbean vacation with a gorgeous Barbie-inspired makeup tutorial featuring pinks, blues, and purple hues from the latest M.A.C. collections!

Jamie of Girl-Woman-Beauty-Brains-Blog questions whether hair extensions are worth the price.

Viva Woman shares a list of where to get free or inexpensive mineral makeup samples.

Is your makeup slip slidin' away in the heat? Beauty411 shares her thoughts on Skindinavia Makeup Primers and Finishing Spray.

The Muse is diving into Fall Collections! Check out her review on Urban Decay's Hot New 24/7 Concealer Pencil!

Beauty's SPOT addresses the toxic lipstick drama with, Lipstick, To Die For?

Alison of the Advice Sisters Guide to Life, Success & Happiness Blog is loving a do-it-yourself fragrance kit by Bramble Berry that lets you create a signature scent in literally, seconds!

Beauty Anonymous shares a review on Guerlain KissKiss Maxi Shine - Sheer Colours Volume Effect Lipstick!

The Beauty of Life may have been a blush novice before, but with Benefit Posietint in her life now she's totally hooked!

Beauty Tyrant has found the best waterproof mascara. She is currently swimming with mascara and loving her lush lashes!

Elke finds what was shown in the Sex & the City movie, beauty wise.

Beauty Blogging Junkie shows you how you can channel a Mad Men character at various price points.

Glossypink gives you the lowdown on which Anastasia brow products are a hit, and which ones are a miss.

Fabulous Over Forty is talking Fall beauty collections this week. See what products are her favorites and what are not for women over forty.

Enter Beauty in Real Life's giveaway for a Kara James Rae Wristlet and some CoverGirl cosmetics!

Spoiled Pretty is hosting an egg-cellent giveaway. Enter today to win a PedEgg! You know you're dying to try it...

Frappelattes provides a how to apply foundation guide.

The Beauty Alchemist has preview pics of MAC's Cult of Cherry Collection.

Total Beauty Weekend Web Tour

Elke asks "are you on twitter?" Post in her comments and let her know!

Beckie and Jamie at Girl-Woman-Beauty-Brains-Blog helps you spot fake Tiffany.

Fabulous Over Forty discusses whether beautiful jewlery should be used for cosmetics or not.

Beauty Anonymous reviews Dior Bronze Matte Sunshine SPF 20 Bronzing Powder.

The Muse shares her haul from MAC Colour Forms! Check out product photos, swatches, and an FOTD from this Nordstrom Exclusive Collection!

Beauty Tyrant has discovered her Mommy's beauty secret - facial massage. She's sharing her new found 7-step facial massage especially for those who doesn't have the time for a monthly facial treat.

Viva Woman wants to know if you prefer eyebrow pencil or eyebrow powder to shape your eyebrows.

The Makeup Divas tells you what one of the most important items in a woman's beauty arsenal should be.

TR-TR-TR-TRIA! Learn about the TRIA - the 1st at-home laser hair removal sytstem. Visit Fifty-Cent Head and see if it works!

Monique at Beauty Girl Musings has tried and tested the new Marini Lash! Find out if it worked!

The Beauty of Life is giving away products from Bliss and Farfalla, worth over $80!

Beauty's SPOT has discovered the most amazing eye revolution in Elizabeth Grant's Caviar Eye Pads. Enjoy!

What beauty product put Beauty411's glow on? Check out her review of Kate Somerville Deep Tissue Repair!

Beauty Blogging Junkie has identified her holy grail concealer. Find out what it is here.

How To Get Natalie Portman's Smoky Eyes With Nars Black Eye Kit-Talking Makeup.

Frappelattes has reviewed and found an effective cellulite solution!

Spoiled Pretty is enamored with ModelCo's Shimmer Airbrush Luminizer. The light-reflecting particles impart the most unbelieveable glow...it's so sexy, it's mist-ifying!

The girls from Beauty in Real Life, deliver the hottest hair trends for Fall 2008 from Guido Palau for Redken!

The Beauty Alchemist finds the hardest holding hairspray out there.

Glossypink has found a body scrub that will keep your skin glowing and smelling sweet!

WWD: Beauty Bloggers Gain Credibility in Industry

Last month, a journalist for Women's Wear Daily joined us at the Total Beauty Blog Summit in Los Angeles...

Beauty Bloggers Gain Credibility in Industry
By Rachel Brown

MANHATTAN BEACH, Calif. — Beauty bloggers, once snubbed and now coveted by many of the beauty companies they adore, are on a bumpy evolutionary trek from detached commentators to industry insiders.

"They are like the QVC of this time," said Don Ressler, co-chief executive officer of Intelligent Beauty, owner of Redpoint Cosmetics and iQ Derma. "They have been really involved in the [beauty] space. They have really shown they have a voice."

At the Total Beauty Blogging Summit held partially at Intelligent Beauty’s headquarters here from May 16 to 18, the advantages and disadvantages of bloggers’ rising power were etched out. On the plus side for bloggers, much of the beauty apparatus is taking them seriously as formidable links to consumers, and a support system of bloggers and online networks has blossomed to foster their success.

On the downside, increasing competition has made it difficult for individual beauty bloggers to stand out. Bloggers complain about pesky publicists expecting coverage, and burgeoning media awareness has led to a perception that they’re swag addicts with trigger fingers for positive reviews.

Dangling on the precipice between fringe and mainstream is certainly a tricky place to be. Many beauty bloggers are making an effort to keep beauty companies at a distance since traditional media, they said, often gets too chummy with beauty firms.

The 45 bloggers at the summit were keenly aware that their currency is the authentic connections they have with readers. "We are liberated from the pressure of advertising. One of the great strengths that we all have is our editorial voice and the honesty we give readers," said Annie Tomlin, editor of Bella Sugar, speaking on a panel at the summit, which was arranged by Total Beauty, a Beverly Hills-based online resource for beauty product information with a network of some 125 bloggers.

Still, bloggers walk a tightrope trying to preserve their integrity and acquire information as beauty companies banking on the bonds they have with consumers court them. Christina Jones, who writes eBeautyDaily for b5media, has responded to the dilemma by cutting back on communicating with public relations representatives. "I hate that pressure," she said. "I don’t want to deal with them."

Julia Coney, founder of the All About the Pretty blog, suggested readers can tell the difference between a blogger with true affection for a brand and one that has succumbed to marketing, and will ultimately vote with their eyes. "I am not on Bobbi Brown’s p.r. list, and I don’t care if I ever get on it because I love her that much," she said. "Readers really know."

As the blogosphere matures, bloggers are sharpening their content and are sometimes shying away from covering products being sent to other bloggers to ensure variety. "Just because it is the hottest product, it doesn’t mean we are going to write about it," said Ellen Mirza, editor in chief of Lipstick Powder ‘n Paint. "We have to be passionate about it."

Readers and brands can better judge bloggers for themselves if there exists established codes of conduct. Kristen Giordani, senior editor of Total Beauty, advised summit attendees on product review guidelines. For example, she handed them an instruction sheet that outlined how skin care items should be tested for at least four weeks, makeup for five days, hair care for two weeks and body care for four weeks before a review.

"The sites and bloggers that do have ethical standards and communicate those are going to be looked at [more favorably] from readers and brands," said Emrah Kovacoglu, ceo of Total Beauty.

Review protocols make sense to Paul Baranda, who puts out Beyond Beauty Basics with his girlfriend. "Really what we want is for readers to come back and stay loyal….We want to be that person that teaches you what is hot out there and what is new, and give it an unbiased review," he said. However, he conceded, "There still seems to be somewhat of a lack of accountability in blogging. You don’t have to get two sources and all that stuff."

The questions confronting beauty bloggers are only due to mount as their numbers continue to climb, making it a complicated task for beauty brands to navigate the blogosphere that is home to hundreds if not thousands of blogs touching on beauty. "The brands have definitely understood by now the importance of bloggers in the success of their businesses, but it is difficult for them to figure out what to do," said Kovacoglu. "User-generated content is something that is scary to brands. They don’t know what is going to be said."

Fragmentation and diversity in the blogger universe makes it that much harder for brands to gauge what bloggers will write. At the summit, the bloggers spanned the racial spectrum; live in big cities, suburban enclaves and small towns; were members of the YouTube to Baby Boomer generations, and ranged from stay-at-home moms to successful professionals to former beauty editors.

Brands have coped with that diversity by basing their interaction with blogs on a blog’s traffic totals and reaching out to the most recognizable blogger personalities. Kovacoglu said that brands are paying serious attention to blogs that have 25,000 to 35,000 unique visitors monthly, but Baranda estimated p.r. agencies start contacting blogs once they’ve reached the roughly 3,000 monthly visitor mark.

How to boost traffic was a topic of great interest during the summit. Search engine optimization specialist Russ Smith told the group that celebrities remained leading attractions. Individual bloggers noted that their largest readerships were frequently for "how-to" posts. "Women want to learn how to do things properly," explained Tammy Gibson, the blogger behind A Mom in Red High Heels.

Regardless of traffic, Kovacoglu indicated brands are most comfortable with bloggers the likes of Shake Your Beauty’s Tia Williams, Jolie Nadine’s Nadine Haobsh and Jet Set Girls’ Anne Fritz, all of whom previously were found on magazine mastheads. Williams has been featured in Olay advertising, and Haobsh said she’s worked with Guthy-Renker on the infomercial company’s In An Instant skin care line.

Depending upon known blogging entities, though, can shut out brands to key niche consumers. As brands and bloggers become more sophisticated, they have a better grasp on audiences for blogs and what products appeal to them. Gibson said that there are currently a few brands "savvy enough" to approach her specifically for her audience, which largely consists of middle-class mothers 23- to 35-years-old.

Ressler said Intelligent Beauty would attempt to learn more from bloggers by soliciting their opinions and treating them akin to an "informal advisory board." "You get instant information in real time. You don’t have to wait for a magazine," he said. In addition, Total Beauty is launching a program called Sneak Peek later this year get products in the hands of beauty bloggers for them to review. "This is the first time we have had significant brand partnerships getting brands in front of bloggers," said Kovacoglu.

If the summit, where brands such as Kate Somerville, L’Oréal Paris, Anastasia Beverly Hills and Murad wooed bloggers with products and tours, is any hint, the assimilation of bloggers into the industry isn’t slowing. "We see that the Internet is very quickly changing the entire landscape of the beauty industry," said Adam Goldenberg, co-ceo of Intelligent Beauty Inc. "The beauty companies that get this and that embrace the Internet are going to be successful and the ones that don’t are going to be left behind."

Frédéric Fekkai is game. In a video clip shown at the summit, he confessed, "Actually, I wanted to be a blogger myself. Maybe I should start."

Images courtesy of Steven Barston Photography.

My "Best Content" Award

I was just over at TotalBeauty.com and reading the Editor's Blog. Guess what they had posted? My Best Content Award. Couldn't keep it to myself. It's your award too...you motivate me, inspire me, and fuel my creativity. And I love making you laugh. Thanks, y'all!

And I'd like to give a shout-out to the other award winners. Check them out:

A Mom in Red High Heels
All About the Pretty
All Lacquered Up
Beauty Blogging Junkie
Makeup For Life

When Sebaceous Glands Attack!

Have you read my recap of the Total Beauty Blogging Summit yet? If not, follow the link to hear all about my adventures this past weekend.

In one of the photos, my t-zone is looking particularly reflective – because I accidentally dropped my holy grail translucent powder on the tile floor in my hotel room and it spilled everywhere. There was white powder all over the place…I mean, if you didn’t know any better, you’d have thought I was sharing the room with Tony Montana.

So for the rest of the weekend, it was a constant struggle between me and my oil glands. But I did learn something at the summit that gave me hope. Oily skin ages better because the extra sebum helps to prevent wrinkles! So apparently, even though it's a total pain in the ass at times, I’ll be thanking my greasy face when I’m older.

But until then, I'll rely on Three Custom Color Specialists Pressed Translucent Powder, which comes in a travel-friendly compact.

Everywhere in L.A. Takes Twenty Minutes

Cher, Tai, and Dionne.


Amber, me, and Marina.

This past weekend, I traveled to Los Angeles to attend the first ever Total Beauty Blog Community Summit, in partnership with Intelligent Beauty. Over 60 of the top beauty bloggers participated in workshops on editing beauty content, public relations, innovative online marketing strategies, cutting-edge technology tools and techniques, as well as beauty trend forecasting and new product launches.

Now that I’m back in Philly, I’m ready to dish. You’re nosey and I’m chatty, so here’s a recap of things seen and heard at the summit:


Dr. Alan Hirsch has created Sensa, a revolutionary weight-loss system that uses the science of taste and smell to turn off your hunger. Just sprinkle Sensa’s “tastants” on all of your meals and snacks to feel full faster, eat less and lose more weight. The beauty bloggers in attendance are the first to receive Sensa (besides those involved in the clinical trials), and you best believe we were sprinklin’ it on everything, child!


Kirsten Lambertson from Beauty Riot, Nadine Haobsh from Jolie Nadine, Anne Fritz from Jet Set Girls, Tia Williams from Shake Your Beauty and Annie Tomlin from BellaSugar presented a discussion on blogging as a career. I took copious notes, asked questions, and hardly breathed during the hour-long session. These ladies are blogging rock stars, people – and I was so in awe of their talent.


Over lunch, they announced the Total Beauty Awards. From the more than 120+ blogs in the blog community, Spoiled Pretty won for "Best Content." If greasiest face was a category, I probably would have taken that too.


Dusty Simington, award-winning hairstylist from Salon Gregorie's in Newport Beach, had this to say about being in a hair rut: "If you look at your Christmas pictures and your hair looks the same from year to year, you’re uninformed and your hairdresser is lazy and tired." Dusty also bemoaned Katie Holmes’ ubiquitous bob, remarking, "If you see it, kill it." I was rolling!


I received a makeover and got some professional headshots done. The makeup artist used products from RAW Natural Beauty and Redpoint Cosmetics – and ever since, I have been infatuated with RAW Minerals Foundation, Redpoint Rejuvenating Blush Duo in Barely Rose, and Redpoint Volumizing Lip Gloss in Cuddle.


On Saturday night, we attended a Venice Beach VIP Party at Air-Conditioned Lounge. But by 11:45pm, Amber, Marina, and I were all partied out and went outside in search of our ride.

Fortunately, the limo-bus was parked in the adjacent lot. Unfortunately, the driver was nowhere to be found. So we sat down on the curb and anxiously awaited his return.

Ten minutes before another bus finally showed up, a hoopdie full of teenagers drives by and one of the occupants asks us, “Are you guys coming from the prom?” Not knowing whether to be flattered or insulted, we simply said no. Then the girl adds, before driving off, “Well, you guys look good!” Ridic, right?

I brought home a ton of products that I can’t wait to review and knowledge that I can’t wait to implement. Many thanks to Total Beauty for affording me this amazing opportunity to better my blog and connect with the members of this incredible community!

May Edition of The Beauty Ideal

May is more than half over, but I'd be remiss if I didn't encourage each and every one of you to surf on over to the latest edition of The Beauty Ideal. May 2008 is the first issue of The Beauty Ideal partnership with Total Beauty!

This month, my gal Amber wears the Beauty Editor hat.

And be sure to check out my article, Hold The Oil: Tips for a Shine-Free Face.

Spoiled Pretty Featured in Philadelphia Style Magazine!!!

Hey, pretties! Sorry I haven't written more this week. You know I like to lavish you with product reviews, beauty news, and celeb talk. But I have a good excuse. I'm going to LA today!

This weekend, yours truly will be jetting to So Cal for the Total Beauty Blog Community Summit!!! I'm going to meet up with some of my blogging buddies, get the scoop on new brands and products, and learn some cool techniques to help me spoil you prettier.

But before I go, I just had to share some good news with all of you. Guess who is featured in the June 2008 issue of Philadelphia Style Magazine? That would be me, silly. For all of you ladies in the Philly area, pick up a copy (it's on newsstands right now), turn to page 230, and BAM...it's Spoiled Pretty all up in your grill.

Many thanks to Philadelphia Style Magazine for this wonderful opportunity. And for thinking I have style.

Wish me safe travels...and I'll talk to you soon.

TotalBeauty.com Celebrates Earth-Day with “Totally Green Sweepstakes”

In celebration of Earth-Day on April 22nd, TotalBeauty.com is set to launch an eco-awareness campaign and their biggest sweepstakes to date, the “Totally Green Sweepstakes.”

Starting April 17th through June 5th 2008, TotalBeauty.com will launch the eco-beauty feature and sweepstakes, benefitting HealthChild.org, while educating women on making eco-conscious beauty choices. One lucky winner will be driving away with a new 2008 Saturn Vue Hybrid car filled with a year’s supply of luxurious green and organic beauty products.

To enter, just go to TotalBeauty.com and search for your favorite (or not so favorite) beauty products, then write and submit a review. From April 17th through June 5th, TotalBeauty.com will be giving away hundreds of Earth-Day inspired daily prizes, including conflict-free diamond from Brilliant Earth, eco-spa trips from Spas of America, and more. And, each time a review is written, TotalBeauty.com will automatically enter the reviewer in the Totally Green Sweepstakes that will give them the chance to win the ultimate prize of a 2008 Saturn Vue Hybrid car filled with beauty products from Origins Organics, Sephora, Raw Natural Minerals, Suki Skincare, and Tela.

Good luck!

When Beauty Products Suck

I spend a good amount of time reviewing the most fabulous beauty products on the market. But let’s be honest. There is a lot of crap out there. Even a seasoned pro like me gets duped once in a while.

So what happens when your new face cream gives you a nasty rash? What do you do when that must-have hair product makes you look like Cameron Diaz…in Being John Malkovich?

Head on over to Total Beauty to learn just what to do when beauty products suck.

Spoiled Pretty Is #1

This week, Spoiled Pretty skyrocketed to the #1 spot on TotalBeauty.com's Blogs We Love List!

Whatever you're doing, keep it up...and thank you so much. I love my readers and I thank you for your support.

Be well and stay pretty, beauties.

xoxo,
Daneen :)

Fashion Week Part I: I Koi New York, Plus Hype Giveaway

On Friday, I took Amtrak up to New York City just in time for a TotalBeauty.com and Aveda sponsored dinner at Koi. Nestled in the Bryant Park Hotel, the restaurant is a stone’s throw from the white tents.

More than 25 beauty bloggers mingled, dined on delectable selections from the Japanese/California menu (I highly recommend the Crispy Rice with Spicy Tuna, and the Miso-Bronzed Black Cod), and talked (beauty) shop.

I was seated at a table with Teri (Beautiful Makeup Search & Splendicity), Christina (eBeautyDaily), Elke (Elke Von Freudenberg Blog & Beauty Blog Network), Jennifer (DeLush), and Samantha (Dark PR). The conversation flowed – as did the wine and sake. By the end of the night, we were all having so much fun that we lost track of time and essentially closed down the restaurant; the weary staff was mentally willing us to leave.

Koi is the Japanese word for love – which is fitting, because I can’t imagine anyone eating there and not falling in love. Koi proved to be the perfect start to my fashion-filled weekend.


Left to right: Me, Julia, Teri, Christina, Elke, and Jennifer (photo courtesy of Erika at Makeup Bag)


Amber and Marina


Marina, me, and my Hype purse. I luvre this bag! I'm a woman who carries everything in her purse, and this one easily held the usual contents, plus all of my fashion week essentials. Camera? Check. Dictaphone? Check. Memo pad and pens? Check. Extra pair of ugly/comfy shoes for when your dogs start barking? Check. Fifteen lip glosses? You betcha.

Besides being functional, this handbag is clearly also fashion-forward. The buttery soft leather and stylish hardware had heads turning - even at a chic eatery like Koi. Jealous? Don't be. It's giveaway time again, and Hype is the generous benefactor.

One lucky (what an understatement) winner will receive the Paloma North South Tote (in Watermelon) pictured, left. You won't believe how beautiful it is. With this roomy tote, you can literally live out of your bag. No more agonizing over which makeup you absolutely need in your purse - because there's room for all of that, and a bag of chips! The retail value of this prize is $325!

To enter:
*Name one of the beauty products that Fern Mallis (the SVP of IMG Fashion and the brains behind New York Fashion Week) carries in her bag. Hint: I wrote this post in October.

*Send an email to spoiledprettycontests@gmail.com - and make sure to include the product name, your full name, and email address.

The contest ends at 9 pm EST on Sunday, February 10th. A winner will be chosen at random from among the entrants. On Monday, February 11th, I’ll announce the winner’s name. Please, only one comment per person; duplicate comments will not increase your chances of winning. Contest is open to U.S. & Canadian residents. Good luck!

Spoiled Pretty At New York Fashion Week!

OMG! I’ve just returned from the most beauty-full weekend in NYC*. As you are probably aware, Spoiled Pretty is an official i-Correspondent for Mercedes Benz New York Fashion Week. I am completely exhausted, but I couldn’t wait another day to bring you all of the salacious details of my adventure.

Wanna be at the forefront of beauty trends, products, and style? Stay tuned to Spoiled Pretty – because I will be taking you behind the scenes and offering a glimpse at what’s hot for Fall 2008.

I would be remiss if I didn’t thank TotalBeauty.com for affording me this amazing opportunity. So thank you to all of the Total Beauty beauties for working so hard to make this impossible dream a reality!

*I will be returning to the Big Apple later this week for a second helping of Fashion Week.

Ooh Bop – Fashion Week

The most amazing thing has happened! I have been invited to cover New York Fashion Week, as a beauty correspondent! Can you believe it? This time last year, I didn’t really know what a blog was; now I have my own, and I’m going to Fashion Week. I’m ecstatic!

I have been invited backstage - by MAC Cosmetics - to interview the MAC Makeup Artists and MAC Product Development Executives. I will be behind the scenes at Alexandre Herchcovitch, Tadashi Shoji, Carmen Marc Valvo, and Donna Karan. Additionally, I will be having cocktails and dinner at Koi with other members of the Total Beauty family; and the next night, I will attend a dinner at Indochine – organized by MAC – for a select group of beauty bloggers.

I will be chronicling my Fashion Week experience for Spoiled Pretty – so stay tuned for breaking news, tips, trends, interviews, and ridiculously fabulous giveaways!

Details continue to unfold – so I may have more great news to share before I jet off (actually, I’ll be riding Amtrak) to NYC on Friday.

The only thing that could make this better is if, while I’m in NYC, someone mistakes me for Kerry Washington. Fat chance, I know – but a girl can dream.

Tea Time

A few weeks back, I attended the TotalBeauty.com launch event at Space NK in SoHo, NYC. My trip up from Philadelphia was, let’s put it this way, an adventure. So upon crossing the threshold into the store, I quickly downed two glasses of champagne and perused the inventory with my fellow beauty bloggers – shout out to Marina, Elke, Julia, and Antonia for putting me at ease and making me feel so welcome!

I was introduced to many new brands and products that night, but the one that I immediately regretted not buying was the Thai Tea Body Wash from Philip B. Seriously, I was on Amtrak riding back to Philly thinking, “Why didn’t I get that body wash? It smelled sooo yummy.” After a week of hemming and hawing, I broke down and decided I had to have it; and it’s been a fixture in my shower caddy ever since.

Inspired by Philip B.’s journey through Asia, Thai Tea Body Wash is enriched with 20% pure botanical plant extracts indigenous to Thailand. Ingredients include Thai Tea (rich in antioxidants), honey (moisturizes), coconut oil (softens skin), milk proteins (gently exfoliates), peppermint (stimulates circulation), lemon grass (normalizes oil production), ginger root (soothes skin), and citronella (deodorizes and balances oil production).

The smell is sweet, yet invigorating (it reminds me of the spa) and is the perfect AM pick-me-up I need before starting my day. It foams well, and tingles a little on the skin - thanks to the peppermint oil.

At $40 (you can get it at Amazon.com for $35) it’s pricey; when I first saw the cost of the Thai Tea Body Wash, my eyes were as big as saucers…don’t ya just love my puns? But a little goes a long way, so don't use a cup when a teaspoon will do (there I go again) and use a loofah to extend the life of the 12 oz. bottle.

Today Is The Day: Total Beauty Opens Its Doors!

A few months ago, Spoiled Pretty was invited to be a part of TotalBeauty.com, a comprehensive website offering unbiased product reviews, interactive editorial content, and connections to the best of the best in beauty.

I am so excited to announce that today, Total Beauty opens its doors to the public – and I can honestly say that it delivers on its promise of being the definitive beauty resource. Women's Wear Daily loves it and Allure Magazine gave it "a solid A."

The site’s fantastic features include:

*A community of beauty enthusiasts reviewing their favorite products, sharing tips and techniques and insider scoop on the latest in beauty;
*The most comprehensive product library available anywhere (30,000 products);
*Advice from industry experts, beauty editors, and beauty bloggers;
*Total Beauty Television, featuring instructional videos;
*Coupon codes and discounts;
*Product samples; and
*Personal profiling technology, called "My Beauty Scout", which recommends products based on your specific beauty needs.

The feature that I’m most excited about is the website’s “Blogs We Love” page. While still in the planning phase, Total Beauty executives scoured more than 400 beauty blogs and chose their 36 favorites – and I’m proud to report that Spoiled Pretty made the cut!!!

I’m am extremely flattered that Total Beauty considers Spoiled Pretty to be among the beauty blogging elite – especially given that it is less than four months old. So on your next visit, please head on over to the “Blogs We Love” page and click on the link back to Spoiled Pretty – all it takes is one click of your mouse to help advance your favorite beauty blog into the top ten.

Visit Total Beauty today...never before has so much information about the products you use, or may want to try, been assembled in one, easy to use place. TotalBeauty.com is the smart girl's secret weapon.